Allen I. Carswell Observatory

Social Media

For this project, I was tasked with redesigning and creating templates for the social media posts of York University’s Allen I. Carswell Observatory Instagram page. Before my redesign, their social media posts did not follow York University’s branding guidelines and they were also quite difficult to read due to an overwhelming amount of text. My innovative redesign simplifies the social media posts to highlight the most important information while following York University’s well-known brand identity.