York University’s Faculty of Science is committed to fostering a culture of continuous improvement in teaching and learning. The ‘Transformational Stories’ booklet serves as a testament to this commitment, highlighting the innovative approaches of faculty members. My role as the designer was to create a publication that not only effectively communicated these transformative stories but also reflected the Faculty of Science’s dedication to academic excellence. The goal was to produce a clean, accessible, and engaging booklet that would allow the featured initiatives to take center stage, inspiring further innovation within the faculty.
The design direction for the ‘Transformational Stories’ booklet was guided by the need to create a clear, accessible, and professional document. The layout emphasizes readability and ease of navigation, ensuring that the focus remains on the content. A clean, minimalist aesthetic was employed, using ample white space and consistent typography to avoid visual clutter and promote a polished look. The design incorporates York University’s visual identity through the use of the university logo and colours, while subtle design elements, such as the section headers and layout cues, provide visual interest and reinforce the booklet’s purpose: to showcase and celebrate transformational teaching initiatives.
York University’s colour palette is a balance of boldness and clarity. The iconic York Red symbolizes passion, leadership, and academic excellence, while Black, White, and Grey provide a strong, neutral foundation. To reflect the innovation and discovery at the heart of the Faculty of Science, York Bright Blue has been incorporated as a secondary colour, adding a dynamic and vibrant contrast.
Typography plays a key role in reinforcing this identity. IBM Plex Sans offers a modern and professional touch, ensuring readability and a contemporary aesthetic. Its condensed variant allows for flexible layouts without compromising clarity. Together, the colours and fonts create a cohesive visual language that embodies York’s spirit of progress and innovation.
